Our well-aging campaign is well underway and we hope you have gained a few valuable insights regarding the concept behind well-aging!
One area where we know a lot of misconception exists is in the medical aesthetic industry. Many patients feel that the idea around injectables and other minimally invasive treatments is intimidating. They have many questions that some are too shy to ask.
We asked our resident Dermafrica medical Trainer, Dr Nicky Potgieter what her 5 top tips were for dealing with patient concerns when convincing them to invest in a medical aesthetic procedure. Here’s what she had to say:
1. Always remember: this is a medical procedure, not a cosmetic procedure.
Remind patients that this is medicine and that only qualified medical professionals can provide this service. As with any other medical concern that we address in general practice, we have to establish the aim of our consultation, make a diagnosis, and provide a treatment plan before we continue with any treatment.
2. Do a full aesthetic consultation on each patient. I use the skin-to-bone approach.
By doing this, you can make the correct diagnosis and customise the treatment plan. Patients appreciate a thorough consultation, repeating their concerns back to them, examining and educating them, and presenting all options, benefits, and possible side effects of their procedure.
3. Educate your patients. Explain to the patient what the ageing process involves.
Discuss your findings and educate your patients, this adds credibility to your treatment plan.
4. Reinforce your recommendation, based on your diagnosis and findings.
It is important to communicate the value of the treatment to them to know they are investing in a treatment that will treat or prevent one or multiple concerns.
5. Provide your patient with the correct choice, technique, and dose.
Based on your consultation and examination findings. Each patient should be treated as an individual and we should move away from a cookie-cutter, one-size-fits-all approach.
We hope this helps you in your one on one consultations, so that you are able to provide the best possible advice to your patients.